FoBBIZ Talk: Swissolar: Marketing Strategies for Solar Industry Professions
How do you inspire a new generation to build a career in solar energy? In Switzerland, a dynamic marketing approach is helping to shape the future of clean technology — by making solar industry professions both visible and attractive.
In this FoBBIZ Talk, Michèle Ofri, responsible for the professional marketing at the Swiss association for Solar Installation, Swissolar shared how Swissolar’s marketing strategy promoted the new vocational training path for solar industry professions.
Having built up Swissolar’s professional marketing from the ground up, Michèle offered first-hand insights into its development, challenges, and success.The talk highlighted how targeted communication and industry collaboration can drive real change in vocational education.
Find the recording: here
Find the presentation: here




















