How do you inspire a new generation to build a career in solar energy? In Switzerland, a dynamic marketing approach is helping to shape the future of clean technology — by making solar industry professions both visible and attractive.

In this FoBBIZ Talk, Michèle Ofri, Head of Professional Marketing at the Swiss association for Solar Installation, Swissolar will share how Swissolar’s marketing strategy promoted the new vocational training path for solar industry professions, highlighting how targeted communication and industry collaboration can drive real change in vocational education.

Having built up Swissolar’s professional marketing from the ground up, Michèle will offer first-hand insights into its development, challenges, and success.